Christina Vu has been appointed as Director of Digital & Brand Marketing at The Peninsula Beverly Hills

The Peninsula Beverly Hills appoints Christina Vu as Director of Digital & Brand Marketing with oversight on digital and branding initiatives.

Known for a tireless work ethic, energetic presentation, and hands-on approach to luxury and lifestyle marketing, Christina Vu has blazed a trail of multimillion-dollar achievement in the hospitality industry. As the opening team, head of marketing at Waldorf Astoria Beverly Hills and The West Hollywood EDITION, Christina brought extensive luxury hotel expertise to the newest jewel in the Waldorf Astoria Hotels and Resorts' iconic portfolio and Ian Schrager's luxury lifestyle hotels', EDITION.

With her decade of marketing experience, Christina has established an unparalleled track record while working with some of the world's top luxury brands. Increasing sales revenues, developing brand awareness and creating effective marketing strategies while providing effective leadership for her result-driven teams all come naturally to Christina. She is distinguished by her passion for business, her focus on collaborative team-building, and her commitment to meeting customer and market demands. Christina's contagious enthusiasm instills her and her team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged.