Industry Update
Appointment13 January 2021

Joe Luck

Appointed Vice President of Business Development
At Sandpiper Hospitality in Richmond - VA, USA

Joe Luck

Sandpiper Hospitality - a Virginia-based hotel management company that specializes in the extended-stay segment - is gearing up for another year of aggressive growth with the hiring of Joe Luck as Vice President of Business Development.

An industry veteran with more than 24 years of experience, Luck brings extensive hospitality leadership to this new position. He joins Sandpiper Hospitality from Hospitality Management Corporation, where he served as Senior Vice President of Business Development for the past two years. Luck previously spent 14 years as a Vice President of Franchise Development for the Wyndham Hotel Group, where his responsibilities included working with all major brand franchise development teams, with existing and new owners to identify the best use for land acquisitions and for repositioning opportunities on the third party management side. He also previously served as a Vice President of Franchise Sales & Development for Red Roof.

Luck grew up on a cattle ranch in Wyoming where he learned the value of hard work and to appreciate the fruits of his own labor. An avid outdoorsman and expert marksman who enjoys hunting and golfing, he played both college and minor league baseball before starting his career in hospitality.

Sandpiper recently announced two new third party management contracts: A partnership with Liberty Investment Properties, Inc. for the new WoodSpring Suites Charlotte - University Research Park in North Carolina and with Turnstone Group for the new WoodSpring Suites Atlanta - Newnan scheduled to open next month. Sandpiper Hospitality has extensive plans for further expansion in the extended stay hotel segment and into additional market tiers, including additional new soon-to-be announced development projects in Florida, Texas and Nevada.

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