Industry Update
Appointment25 January 2021

Erin Cerrato

Named Certified Revenue Manager Executive (CRME)
At Hospitality Sales and Marketing International (HSMAI) in McLean - VA, USA

Erin Cerrato

McKibbon Hospitality, an award-winning leader in hotel management, proudly announces that its tenured regional revenue manager, Erin Cerrato, has received Certified Revenue Manager Executive (CRME) certification from Hospitality Sales and Marketing International. Cerrato is the first member of McKibbon's talented in-house revenue management team to receive this certification, elevating the team's potential to maximize profits and drive market share across its management portfolio.

To receive CRME accreditation, applicants must participate in a two-part process, demonstrating their eligibility and passing a rigorous online exam covering the functions performed in revenue management. Cerrato scored an impressive 94 percent on her CRME exam, cementing her expertise and thorough knowledge of the profession and best practices. To ensure continued competency a nd retain CRME accreditation, recertification is required every three years.

Cerrato has been an integral part of McKibbon's Revenue Management team for nearly eight years, optimizing revenue across a portfolio of hotels by researching market conditions and implementing strategic hotel rates and packages. A respected hospitality professional, she has served in a variety of management positions with hotels throughout Florida over the course of her career and holds a Bachelor of Science in Hospitality Management from the University of Central Florida.

University of Central Florida Rosen College of Hospitality Management

Erin Cerrato (Class of 2005) is a graduate of University of Central Florida Rosen College of Hospitality Management in Orlando, Florida - United States
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McKibbon Hospitality

Headquartered in Tampa, FL and Gainesville, Ga., McKibbon Hospitality creates memorable hospitality experiences that inspire brand and property loyalty. It's how we've grown into one of the largest (and most awarded) hotel development and management companies in the country.
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