Erin Cerrato has been named Certified Revenue Manager Executive (CRME) at Hospitality Sales and Marketing International (HSMAI)
McKibbon Hospitality, an award-winning leader in hotel management, proudly announces that its tenured regional revenue manager, Erin Cerrato, has received Certified Revenue Manager Executive (CRME) certification from Hospitality Sales and Marketing International. Cerrato is the first member of McKibbon's talented in-house revenue management team to receive this certification, elevating the team's potential to maximize profits and drive market share across its management portfolio.
To receive CRME accreditation, applicants must participate in a two-part process, demonstrating their eligibility and passing a rigorous online exam covering the functions performed in revenue management. Cerrato scored an impressive 94 percent on her CRME exam, cementing her expertise and thorough knowledge of the profession and best practices. To ensure continued competency a nd retain CRME accreditation, recertification is required every three years.
Cerrato has been an integral part of McKibbon's Revenue Management team for nearly eight years, optimizing revenue across a portfolio of hotels by researching market conditions and implementing strategic hotel rates and packages. A respected hospitality professional, she has served in a variety of management positions with hotels throughout Florida over the course of her career and holds a Bachelor of Science in Hospitality Management from the University of Central Florida.
Erin Cerrato is an alumnus of University of Central Florida Rosen College of Hospitality Management – Class of 2005.