Bettina Garibaldi has been named One of “The Top 25: Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization at HSMAI
Hospitality Sales & Marketing Association International (HSMAI) selected Bettina Garibaldi, SVP and managing director of Ketchum's Travel, Hospitality & Leisure industry, as one of "The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization."
The 19th annual list recognizes the "best of the best" in the hospitality, travel and tourism industries. The 2020 "Top 25" recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation, cutting-edge sales or marketing campaigns, triumph in challenging situations, and/or sales efforts that resulted in dramatic gains.
In her 13 years with Ketchum, Garibaldi has led large-scale integrated marketing communications campaigns for leading consumer, travel and hospitality brands, with deep expertise in media relations, consumer engagement, and strategic partnerships and events. In her current role she is responsible for the consultancy's entire travel, hospitality and leisure roster of clients. She earned a bachelor's degree in marketing management from Baruch College's Zicklin School of Business and a master's degree in corporate communications from New York University. She also is a former adjunct professor at Stevens Institute of Technology. Garibaldi is a PRWeek 40 Under 40 honoree, and her work for Discover Puerto Rico is among Ketchum's most-awarded campaigns led entirely by public relations.