Industry Update
Appointment12 February 2021

Soraia Letra

Appointed Chapter Leader
At WHTT Chapter Portugal in Lisbon

Soraia Letra

The multilingual brand strategist, has 10+ years of working experience in different marketing roles, gaining expertise in growth strategies, project management and crafting digital brand experiences. Soraia Letra is currently responsible for driving new business through Market Development and Channel & Partner Management in a SaaS environment with YieldPlanet. She is engaged at C-level to build committed plans and execute on them.

Soraia Letra's appointment to WHTT, is further the organisation's mission to increase the success and engagement in the workplace for women and other underrepresented groups, and to enable companies to attract, develop and retain potential diverse talent, nurtured by a powerful community. WHTT believes that by inspiring communities to enter the industry and organizations to leverage and retain in the sector, will create more diverse and inclusive leadership. Soraia will take WHTT's global mission to the next level by opening a new local Chapter.

RAIZUP

Amongst all the subsectors of Hospitality, Travel and Leisure industry, an average 26% of senior executives are female. At Woman in Hospitality and Trave Tech we advocate for a more diverse culture in hospitality and travel-tech organizations.
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