Soraia Letra has been appointed as Chapter Leader at WHTT Chapter Portugal

The multilingual brand strategist, has 10+ years of working experience in different marketing roles, gaining expertise in growth strategies, project management and crafting digital brand experiences. Soraia Letra is currently responsible for driving new business through Market Development and Channel & Partner Management in a SaaS environment with YieldPlanet. She is engaged at C-level to build committed plans and execute on them. Soraia Letra's appointment to WHTT, is further the organisation's mission to increase the success and engagement in the workplace for women and other underrepresented groups, and to enable companies to attract, develop and retain potential diverse talent, nurtured by a powerful community. WHTT believes that by inspiring communities to enter the industry and organizations to leverage and retain in the sector, will create more diverse and inclusive leadership. Soraia will take WHTT's global mission to the next level by opening a new local Chapter.

Soraia Letra
General Management Europe Portugal Lisbon

RaizUp - Founded in 2019 - is a leading global movement and consultancy dedicated to transforming the travel, tourism, and hospitality sectors by fostering inclusive, diverse, and equitable workplaces. We partner with organizations across the industry to challenge the status quo, champion underrepresented talent, and scale diverse teams that reflect the global nature of the markets we serve.