Jelena Bojanic has been appointed as General Manager at A by Adina Canberra

Hospitality specialist Jelena Bojanic has stepped into her 'dream role' as A by Adina Canberra Hotel General Manager, raising the flag on the new brand's first premium address in the nation's capital.

Jelena Bojanic

A sublime embodiment of contemporary Australian style, space and values that the rest of the world aspires to, the A by Adina brand purposely side-steps any concept of a 'hotel category' to elevate individual guest experience into a class of its own.

Fittingly, Jelena's started her hotel career with TFE Hotels flagship Adina brand, initially working on reception at Adina Apartment Hotel Wollongong, in tandem with university study (Bachelor of Commerce).

During her long tenure with TFE Hotels, she has worked across a variety of properties including Adina Apartment Hotel Sydney Airport (Duty Manager; Reservations & Conference Coordinator; Assistant Hotel Manager) and has also enjoyed several Relief Assistant Hotel Manager secondments to Adina Sydney Central, The Calile Hotel (Brisbane) and Hotel Kurrajong Canberra (where she was assisted in a crisis management in the face of bushfires and COVID-19 response procedures).

Leading a team of A by Adina Canberra 'guest curators', Jelena is excited and enlivened by her role in TFE Hotels game-changing introduction of 'hotel living', with the arrival of A by Adina.

Above all, Jelena says she's excited to deliver guests the ultimate freedom to redefine house rules and stay their own way at A by Adina Canberra - even extending to re-arranging apartment layouts, perfectly suited to individual needs, thanks to the property's thoughtful, cutting-edge design.

General Management Asia Pacific Australia Canberra

TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, with more in the development pipeline.