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Appointment General Management

Elli Jafari has been promoted to Managing Director at The Standard, London

Standard Hotels announces the promotion of Elli Jafari to Managing Director of The Standard, London.

Standard International
London, United Kingdom
Elli Jafari

Jafari joined the hotel as General Manager in August 2018, ahead of its opening in July 2019. Since opening, the hotel has received numerous awards for its design, hospitality and food - its 10th-floor restaurant Decimo is now a destination in itself. Over the last two years The Standard, London has also played host to some of the City's most iconic events and celebrations.

Prior to joining The Standard, London, Elli was Managing Director for The Curtain Hotel & Members Club. She also enjoyed successes in senior management positions in hotels in both London and the UK, including W Hotels and Morgans Hotel Group.

General Management Europe United Kingdom London
Standard International
Hotel GroupManagement CompanyBrand Owner

Created in 1999, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With 7 hotels in New York, Los Angeles, Miami, most recently London and the Maldives, and the upcoming The Standard, Hua Hin and the Asia flagship, The Standard, Bangkok Mahanakhon slated to open in early 2022, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is...