Bruce Vaughn has been appointed VP of Experiential Creative Product at Airbnb, Inc.
Propelled by the flexibility created by remote work, travel is undergoing a fundamental change. As we continue to drive the travel revolution, today, we are announcing the creation of a new team to be led by former Disney executive Bruce Vaughn that will shape the future of Airbnb's offline products.
As VP of Experiential Creative Product, Bruce will report to Catherine Powell, Airbnb's Global Head of Hosting. His team will be responsible for designing and delivering more immersive experiences in the real world for both Stays and Experiences on Airbnb. This will include potentially new ways to host on Airbnb and exciting new offline experiences for guests. Under his remit, Bruce will lead the strategy and evolution of Airbnb's Experiences business as well as experiential marketing.
Bruce joins Airbnb from Dreamscape Immersive, which uses the most advanced VR technologies to create an entirely new form of mainstream location-based entertainment. Prior to this, he was Chief Creative Executive at Walt Disney Imagineering (WDI) where he led the integrated creative teams of WDI, Disney's Creative Entertainment and WDI Research and Development. Vaughn was responsible for product development and innovation across theme park attractions and special effects, innovative theater experiences, and new business opportunities that leverage emerging technologies. Vaughn has received several screen credits for feature films, including Star Trek V: The Final Frontier (1989) and Imposter (2001). He led the R&D teams that received THEA (Themed Entertainment Awards) awards.
