Covi Larxe has been appointed as Director of Sales and Marketing at Nikki Beach Hotels & Resorts EMEA
Nikki Beach Resort & Spa Dubai has appointed Covi Larxe as director of sales and marketing. Larxe will leverage her previous luxury hotel experience to elevate the property in the market.
Orignally from Spain, Larxe has been involved in luxury hospitality for two decades, with one of her first prominent roles being senior sales manager for Marriott at London Heathrow in 2004. By 2008, she moved to Bahrain to work with Ritz-Carlton as director of business travel.
in 2011, later moving to Sofitel Bahrain Zallaq Thalassa Sea & Spa as DOSM. Staying in the Accor family, she moved to Fairmont Bab Al Bahr in Abu Dhabi, then Sofitel Dubai Downtown.
According to Nikki Beach, apart from her marketing and sales skills, one reason Larxe was drawn to the property was her love of music and entertainment.