Lynne Ireland has been appointed as Chief Commercial Officer at DayAway
Lynne has held global senior directorship roles and has successfully launched leading hospitality brands including Small Luxury Hotels of the World and Preferred Boutique gaining worldwide recognition as a brand strategist winning multiple industry awards such as the 'Brand Management of the Year' award at HM Awards for Excellence. Lynne has an inherent understanding of the luxury sector with her focus aimed at bringing extraordinary experiences to life through innovation, whilst driving brand recognition and incremental revenue to the bottom line.
Lynne will be based in Sydney and her mandate will include developing DayAway's commercial strategies, overseeing global hotel on-boarding and developing loyalty programmes as well as directing and implementing incentive integrations.