Laura Radford has been appointed as Director of Sales & Marketing at Max Beach Resort

Max Beach Resort is pleased to announce Director of Sales & Marketing Laura Radford to its executive team. Radford will oversee all on-site meetings and events, as well as outbound marketing efforts to generate awareness of the soon-to-open resort.

Laura Radford

Radford also brings an impressive resume to the table with an exceptional career in sales and account management. Having succeeded in the tourism industry since 2017, Radford has exceeded goals and set new records for all of the properties at which she's worked, including Hard Rock Hotel Daytona Beach and, most recently, the Holiday Inn St. Augustine-World Golf Village. Before tourism, Radford spent more than 20 years in account management with communications companies including, Orlando Sentinel Communications, Bonnier Corporation, Brighthouse Networks and the Daytona Beach News-Journal. Radford received her Bachelor of Science degree in Advertising with a minor in Business from the University of Florida.

Sales & Marketing USA & Canada United States Florida Daytona Beach

Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella.