Rob Hornman

Flemings Hotels has appointed Dutchman Rob Hornman as its new CEO. In his new position, the former Managing Director is now responsible for the day-to-day operations, strategic reorientation and growth direction of Flemings Hotels. The experienced hotel specialist has been associated with the family business for a long time and has played an important role in its success. He reports to Filip Blodinger, Chairman of the Flemings Group. Rob Hornman has worked in the hotel industry for over 30 years and has extensive international experience.

Further growth for Flemings Hotels

Before becoming Managing Director of Flemings Hotels, Rob Hornman had already worked with the family business. In his role as CEO of WorldHotels, he was already a partner in the hotel chain from 2008 to 2014. Later, between 2015 and 2018, he supported Flemings Hotels as a consultant. With his excellent knowledge of the company and the sector, he is the perfect leader for strategic reorientation and the growth direction. The focus is on the further expansion of Flemings. Flemings Hotels recently announced the Metropolitan Hotel by Flemings as the first hotel in the new Collection portfolio. Internally, focus points such as sustainability and digitization are on the agenda of the 54-year-old hospitality expert. The Flemings Hotels under CEO Rob Hornman also attach great importance to the theme of gastronomy. "I am proud of the fact that despite the fact that the hospitality sector has not yet recovered from the pandemic, Flemings can continue to invest. In the spring, the new skyline restaurant Occhio d'Oro will open in the flagship Flemings Selection Frankfurt-City. The renovation of the Italian top-class restaurant involves a multi-million investment. In addition, our focus is really on growth. We recently appointed Wilma Kellermann-Baans, an experienced business development expert. We are looking for new hotels together with her. We are thinking here mainly of takeovers of existing hotels. With Flemings, Flemings Express, and the Flemings Collection Hotels, brands have a portfolio with which we can almost always offer a suitable solution. There are also great opportunities for Flemings Hotels in the Netherlands. It is one of my personal goals to open a hotel in one of the major cities in the Netherlands in the near future. "says Rob Hornman.

International experience

Rob Hornman was CCO and Senior Vice President Global Supplier Relations for HRS before joining Flemings Hotels. After studying hotel management in the Netherlands, and his first job at the then Amsterdam Sonesta Hotel (now Renaissance Amsterdam), his way quickly led to Accor. After several phases in Asia, he rose to the position of Vice President Global Field Sales & Business Development at the Accor headquarters in Paris. In 2005 he became Managing Director of Accor Dorint SMARD GmbH and was appointed Vice President Germany, Central Europe, and Eastern Countries at Sofitel. From 2008 to 2014, Rob Hornman was CEO at WorldHotels. In 2014 he founded Ignition Hospitality, a boutique consultancy for the hotel industry. In 2019 he then switched to the leading hotel platform HRS. As a former member of the International Advisory Board and guest lecturer, Rob Hornman maintains close ties with the École Hôtelière de Lausanne.