Franck Kermarrec has been appointed as Chief Commercial Officer at Global Hotel Alliance (GHA)
Responsible for GHA's strategic growth and accelerating the company's development plans, Kermarrec will initially be focusing on growing the portfolio of brands and partners across all geographies.
Kermarrec brings to the role extensive hospitality industry experience, having worked in Europe, North America, and Australia. After 10 years in strategy consulting across a wide range of sectors, he moved to the travel and hospitality industry, holding senior roles at IHG and Hertz, before moving to Millenium Hotels as Group Chief Marketing Officer and most recently as Chief Operating Officer at Atlas Hotels.
Originally from France, Kermarrec holds an MSc in Management - majoring in Strategy and Corporate Finance from Emlyon (France) - as well as an Executive MBA from INSEAD (France/Singapore).