Rob Torres has been appointed as senior vice president at Expedia Group Media Solutions
Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brands, today announced the appointment of Rob Torres as senior vice president. Recognized across the industry as a travel media leader, in his new role Torres will oversee Expedia Group's global advertising business, which inspires travel, enriches the shopping experience, and creates value for advertising partners and travelers alike through strategic and creative campaigns. Torres will build on the more than 20-year history of Media Solutions and play an active role with the leadership team in shaping the future of the business with industry leading offerings for partners.
Torres spent the last 15+ years at Google as the managing director of advertising and marketing for the company's travel division, overseeing sales, strategy, product development and relationship management for Google's largest travel advertising partners. His move marks a return to Expedia Group, where he spent 7 years as vice president of strategic accounts, working closely with key hotel partners.
A travel industry leader, Torres was most recently vice chairman and a member of the Operating Committee of the World Travel & Tourism Council (WTTC) and currently serves on the U.S. Travel and Tourism Advisory Board (TTAB). This industry leadership group is responsible for counseling and supporting the U.S. Department of Commerce on travel-related policies and issues. Torres is also a former chairman of the World Economic Forum's Future of Mobility council and past board chairman for The Hospitality Sales and Marketing Association International (HSMAI).
A Seattle native, Torres is an active member of the community and avid supporter of Mary's Place, a local non-profit that provides safe, inclusive shelter and services that support women, children and families on their journey out of homelessness.