Lam Tran has been promoted to Director of Technical Services & Business Development at Cross Hotels & Resorts
"Tran Lam has had the biggest year of his career," said CEO Harry Thaliwal. "He was at the heart of our two property, 716-key mega deal in Vietnam signed with Tan Thanh Trading & Tourism JSC. It is one of the biggest greenfield deals in Asia and he achieved this against the backdrop of the global pandemic. I am so proud of what he has achieved, and we can only imagine how far he will go."
Tran Lam said, "For me, every successful deal is even more than a business agreement. It is a partnership, a friendship, and an ongoing promise of trust. The closer that partnership, the more we can complement each other's success"
"I am so excited to be introducing our luxury and lifestyle brands to Southeast Asia. Our luxury by design approach is capturing the imagination of owners who share our progressive culture." He continued, "We are at our best when we are building relationships with visionary owners who share in our passion to create luxury travel experiences that inspire our guests."
Tran Lam possesses an extensive academic background in design, architecture, and engineering, and has worked for over 18 years on projects across the urban design space. As a young leader he has taken charge of several high-profile projects in Vietnam, China, and the UK, valued in excess of $50 million. He will be based in Vietnam guide Cross Hotels & Resort expansion in the country.