Ratchaya Termsilkanok has been promoted to VP Strategy & Digital Transformation at Cross Hotels & Resorts
Having joined Cross Hotels & Resorts in 2019 after an extensive career leading Revenue Management teams for Radisson, Marriot, and Dusit, Ratchaya Termsilkanok will now take the helm of the Strategy and Digital Transformation team, spearheading the company's evolution at the intersection of technology and hospitality.
"Cross Hotels & Resorts continues to buck industry trends with our energy and ambition. We are consistently at the forefront of inspiring and adopting hospitality innovation. I am honored to be leading our ongoing transformation." he said.
"The hospitality sector is ripe for revolution, delivering high-quality relevant experiences that connect deeply with customers is essential." Asked about his strategic approach, Ratchaya said, "Now is not the time to be fearful of tomorrow, and it's not enough to simply embrace change; we have to aggressively drive the evolution of communication, design and experiences that are transforming our industry and our way of life."