Alexie Estrada has been appointed as Director of Resort Marketing at Hotel Drover, An Autograph Collection hotel

Estrada brings more than 10 years of luxury marketing and social media experience to her role at Hotel Drover. She is tasked with developing and executing multi-channel brand marketing and promotional strategies for the Western retreat with a goal to support growth while increasing consumer awareness. Throughout her career, Estrada successfully launched social platforms for multiple clients, has overseen daily execution of content strategy, swiftly managed events, integrated marketing plans, and assisted with new brand development including a growing collection of 15+ brands with Harwood International's Hospitality + Arts division.