Theresa Lutz has been appointed as Vice President of Marketing at Camelback Resort
Camelback Resort, a year-round recreational destination nestled in the Pocono Mountains, has announced a key addition to its leadership team: Theresa Lutz as vice president of marketing.
In her new position Lutz will head up all marketing activities for Camelback Resort - developing and overseeing marketing initiatives including advertising, collateral, social media and public relations. Camelback Resort includes Camelback Mountain for skiing, snowboarding and snowtubing; Camelback Mountain Adventures for ziplining, a treetop obstacle course and alpine mountain coaster; Camelbeach Mountain Waterpark, Pennsylvania's biggest outdoor waterpark; Aquatopia Indoor Waterpark; and the 453-room Camelback Lodge.
Prior to joining Camelback Resort, Lutz - a seasoned marketing professional was assistant vice president of marketing for Tropicana Atlantic City, where she developed, implemented and managed all marketing departments and initiatives related to the Atlantic City property - including special events, advertising, social media marketing, public relations, entertainment and database marketing. Her professional experience includes work as a commercial manager for Carnival Cruise Line, serving as director of retail marketing for Seminole Hard Rock Hotel & Casino in Hollywood, Florida, and working as director of special events and promotions and regional director of special projects for Resorts Atlantic City in New Jersey.
Lutz attended the business administration program at Stockton State College in New Jersey.