Rick Medford has been appointed as Vice President of Change Management and Technology at MEININGER Hotels
By appointing Rick Medford as vice president of change management and technology, MEININGER Hotels intends to accelerate its use of digital for management on the one hand and customer satisfaction on the other.
Rick Medford has been the group's head of IT since 2019. The group intends to capitalise on his professional experience during which he helped lead change at Marks & Spencer, Vertex Data Science, Sainsbury's and Domino's Pizza. He keeps the IT hat on but is now tasked with leveraging digital technologies to improve management efficiency and customer satisfaction.