Brice Borin has been appointed as General Manager at Pimalai Resort & Spa

Pimalai Resort & Spa, the five-star sanctuary on the southern Thai island of Koh Lanta, has appointed Mr. Brice Borin as its new General Manager. A well-known and highly respected hotelier, Brice has been a familiar figure in the Asian hospitality industry for almost 30 years and now embarks on the latest chapter of his impressive international career.

Brice Borin

He first arrived in Thailand in 1993, when, as Executive Chef at Novotel Bangkok on Siam Square, he introduced his native French culinary flair to the Thai capital and got a taste for life, work and culture in the "Land of Smiles". Over the next three decades, Brice gained comprehensive experience at leading hotels and resorts in Vietnam, Indonesia, Malaysia, French Polynesia and the Maldives. Swapping his chef's whites for a suit and tie, he moved into progressively more senior executive roles, from Food & Beverage Manager to Director of F&B, Resident Manager, Hotel Manager and General Manager.

Brice returned to Thailand many times during his career, including spells in Hua Hin, Phuket, Koh Samui and Bangkok, and served as Chairman of the Samui Culinary Circle, Chancelier Chaine des Rôtisseurs Phuket, and Vice President of Skål International Phuket.

Most recently, he was the Complex General Manager of the 500-key Mövenpick Cam Ranh Resort, Vietnam, which he helped to successfully launch in 2019 and kept open throughout the global pandemic, converting its residences into a quarantine facility. Now, he brings his lifetime of professional expertise and insight to Pimalai, which was recently named as the best hotel in Thailand in the 2022 Tripadvisor Travelers' Choice "Best of the Best Awards".

When he is not working, Brice loves to keep fit and take part in exhilarating activities on land and at sea, including tennis, volleyball, skydiving, golf, stand-up paddleboarding and diving. He has also completed several marathons and triathlons.

General Management Thailand Krabi

Koh Lanta’s first five-star resort, Pimalai Resort & Spa has been redefining luxury hospitality on this idyllic Andaman island since it launched almost two decades ago. Voted Southeast Asia's second best resort in Travel + Leisure’s annual “World’s Best Awards”, this award-winning property cascades through 100 acres of tropical jungles easing its way towards one of Thailand’s best beaches: Kantiang Bay.