Yedla Management Company (YMC) has announced the appointment of Paul Varma as Complex Director of Sales. Varma will oversee sales efforts for four newly opened hotel properties located at Walt Disney World® Resort's FLAMINGO CROSSINGS Town Center in Orlando, Florida: Residence Inn by Marriott at FLAMINGO CROSSINGS, Fairfield Inn & Suites by Marriott FLAMINGO CROSSINGS, Home2 by Hilton FLAMINGO CROSSINGS, and Homewood Suites by Hilton FLAMINGO CROSSINGS.
Varma joins Yedla with more than 20 years of experience in hotel sales and marketing, most recently holding the position of Dual Director of Sales and Catering at Brownwood Hotel & Spa, a four-diamond boutique hotel, and the Waterfront Inn at The Villages. In previous positions, Varma received the Director of Sales & Marketing of the Year Award (2015 and 2021) at Quality Suites Royale Parc Suites and Holiday Inn Resort Orlando Lake Buena Vista, both Disney Good Neighbor Hotels. During his tenure in the hospitality industry, he has gained extensive knowledge in guest services, front office operations, training, and monitoring overall performance to maximize revenue. Varma has a bachelor's degree in Hotel Management from Merit Swiss School of Hotel Management.