Serena Lim has been appointed as Chief Growth Officer at The Ascott Limited
The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment, today announced the appointment of hospitality industry veteran Serena Lim as its Chief Growth Officer. Serena will lead Ascott's global business development team and will be responsible for steering and managing the company's growth in management and franchise contracts globally, excluding China, where development will continue to be led by the in-market team. Reporting directly to Ascott's Chief Executive Officer, Kevin Goh, Serena is primed to accelerate the group's development ambitions through an asset-light growth strategy that will deliver strong recurring fee income.
Most recently in the role of Vice President, Development, Southeast Asia and Korea at the InterContinental Hotels Group (IHG), Serena was responsible for leading IHG's development strategy and extended growth teams in the region. A key member of the leadership team, Serena
played an integral role in implementing initiatives to align culture with strategy and processes. Prior to joining IHG, Serena was responsible for development efforts in Southeast Asia at Marriott International, where she held the role of Regional Vice President. She spent early parts of her career with Starwood Hotels and Resorts, where she led the company's expansion across Southeast Asia.
An industry veteran, Serena's passion for hospitality and industry growth was developed through education at Cornell University, School of Hotel Administration, where she graduated on the Dean's List with a Bachelor of Science (Distinction) in Hotel Administration and a Major in Finance.
In her new role, Serena sits alongside other executive members of the Ascott Management Committee, where collectively, they will propel Ascott's growth and deliver on its vision to be a global leader in the hospitality industry through strategic investment and hospitality management.
Serena Lim is an alumnus of Cornell | Nolan School of Hotel Administration .