Peter Gorla joined Outrigger Hospitality Group as corporate director loyalty & partnership marketing
Gorla leads the implementation and optimization of the Outrigger DISCOVERY loyalty program (in partnership with Global Hotel Alliance) to increase cross-brand and repeat revenue; drive member enrollment and guest acquisition; and raise brand awareness. He will also develop strategies and implement tactics to maximize the value of our global partnerships and direct the development and optimization of the Outrigger Platinum Membership Program.
Gorla was most recently head of product & managing director for Ribbon Labs, a next-generation social-planning platform. Before that, he was chief marketing officer and head of product at Hospitality Marketing Concepts (HMC) and head of product & managing director at VOILÀ Hotel Rewards, a division of HMC. Familiar with resorts, Gorla was chief marketing & technology officer for Taunovo Bay in Viti Levu, Fiji, and with video streaming and music, he was vice president of product development for LAUNCH Media and founder and CEO/CTE of MUSICVIDEOS.com.
Gorla holds a Bachelor of Arts in Psychology from the University of California, Santa Barbara, and certifications in Amazon Web Services Certified Solutions Architect - Associate and Enterprise Design Thinking Co-Creator and Artificial Intelligence, IBM.
Honolulu, Hawaii
United States
