Brian Povinelli has been promoted to SVP & Global Head of Marketing and Brand at Marriott International, Inc.
Marriott International, Inc. (Nasdaq:MAR) is announcing the appointment of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company's overall marketing strategy as well as the end-to-end guest experience for the Marriott's 22 Premium, Select & Longer-stay brands.
Under Povinelli's expanded role, he will oversee a wide array of teams including Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, Marriott's internal creative agency.
Povinelli joined Marriott seven years ago as Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group. For the past two and a half years he has held the role of Senior Vice President, Global Brand, Portfolio and Loyalty Marketing at Marriott. Previously, he spent ten years with Starwood Hotels helping to reposition and grow the Westin, Sheraton and Le Meridien brands - now among Marriott's 31 brands. Prior to that, Povinelli held advertising and marketing leadership positions for seven years at Reebok after beginning his career at advertising agencies in the US and London. He is a graduate of James Madison University where he earned a BBA in Marketing.