Marielle Vroemen has been appointed as Director Franchise Performance & Revenue Management, EMEA at Choice Hotels EMEA
Choice Hotels EMEA, the 100% franchise focused hotel company, has appointed Marielle Vroemen as its Director of Franchise Performance and Revenue Management.
Based in Amsterdam, Marielle will lead Choice Hotels EMEA's Franchisee Performance Department, which combines the company's revenue and operational expertise to enhance and help drive revenue performance for franchisees. The department works to support franchisees on revenue management, brand training and performance optimisation.
Marielle has over 15 years' experience in hotel revenue strategy and optimisation. She joins Choice Hotels EMEA from Marriott International, where she held various senior positions most recently serving as the company's Market Director of Revenue Strategy, based in Doha.
Marielle's hospitality career has seen her work across Europe and the Middle East for Hilton, Shangri-La, and The Ritz-Carlton Hotel Company - focused on openings, total revenue management, and commercial performance.