Sarah Bacic has been appointed as Director of Sales & Marketing at Novotel Sydney Darling Square

Novotel Sydney Darling Square has announced the appointment of Sarah Bacic as Director of Sales and Marketing, to lead the property's sales, marketing and reservations teams, helping drive overall success for the business.

Sarah Bacic

In this new role, Sarah will manage both Novotel Sydney Darling Square and its adjoining venue, Pumphouse Sydney, ensuring the effective implementation of innovative digital marketing and communications strategies, directing the teams to achieve optimal business results across all marketing channels.

Sarah brings with her over 18 years of experience in the hospitality sector, many of which have been spent in sales and marketing roles with Accor, including most recently as Associate Director of Sales at Mercure Sydney and ibis Sydney World Square as well as Director of Sales and Marketing at The Sebel Chatswood and The Sebel Manly Beach. She also has significant experience in the meetings, conferences and events space, having been Director of Sales and Business Events with Accor for a number of years.

Sales & Marketing Asia Pacific Australia Syndey

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.