Christian Pertl has been appointed Chief Commercial Officer (CCO) at The Lux Collective in Dubai
The Lux Collective is pleased to announce the establishment of its new regional office in the Middle East and the appointment of Christian Pertl as the Sales Director, based in Dubai.
With three decades of experience in the luxury hotel sector, Christian Pertl is an expert in marketing and brand strategy, consistently seeking to innovate by deploying unique commercial and operational strategies focused on total revenue optimization.
Christian Pertl's distinguished career attests to his visionary leadership. A hotelier at heart, he is passionate about training and team development.
His advocacy for talent development underscores his unwavering commitment to promoting individual and organizational growth.
His approach to change management and innovation has enabled him to transform teams and drive the expansion of renowned international hotel brands.
Before joining The Lux Collective, Christian Pertl served as the Sales Director for Cinnamon Hotels & Resorts, which is part of John Keells Holdings, a multi-billion dollar diversified company listed on the Colombo stock exchange.
He also held leadership roles at Hyatt International, Jumeirah, and IHG. In addition to a business degree in tourism and hotel management from Austria's College for Tourism and Hotel Management, Christian Pertl holds master certificates in hotel management and hotel real estate investments and asset management from Cornell University.
Mr. Pertl will strengthen the group by focusing on awareness strategies for its portfolio of brands across all channels, while empowering teams and elevating the industry.
He will also spearhead the launch of two properties opening in 2024 - LUX Al Jabal and LUX Al Bridi in Sharjah, United Arab Emirates, reinforcing the brand's commitment and presence in this rapidly growing region.
