Dirk Lobowsky has been appointed as Senior Vice President of Global Sales at Generator and Freehand Hotels
Generator and Freehand Hotels, the sister leading international hybrid accommodation brands, have appointed Dirk Lobowsky as Senior Vice President of Global Sales.
Tasked with developing and executing winning sales strategies across Europe and the United States, Lobowsky will join the senior team in expanding the business and will lead the sales division to competitively position Generator and Freehand Hotels across all markets.
With twenty-five years of industry experience, Lobowsky brings a wealth of knowledge and credentials to the position. Prior to his role managing commercial projects for Generator and Freehand Hotels, Lobowsky spent over a decade leading and implementing global sales strategies as Vice President at Flemings Hotels and Vice President of Sales at Penta Hotels. At Penta Hotels, he oversaw the brand's expansion from three hotels to twenty-six.
The appointment comes after a record-breaking year for the business, with plans to advance its footprint into Asia and the Middle East following its current success in the UK and the US.