Ibrahim Saba has been appointed as Principal Sales Director at IDeaS

IDeaS Revenue Solutions, the world's leading provider of automated revenue management software and services, announced today the appointment of Ibrahim Saba as principal sales director. Based in Dubai, Saba will oversee the strategic growth of IDeaS in a region with one of the fastest-growing hospitality sectors in the world, the Middle East and North Africa.

Ibrahim Saba

Before joining IDeaS, Saba worked with industry leaders such as Frontline Performance Group and TSA Solutions and has held senior commercial roles with IHG and Marriott both on property and at the corporate level. Saba will report to area vice president of EMEA, Michael McCartan, to drive the company's growth and expansion in the market.

Sales & Marketing Middle East United Arab Emirates Dubai

IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI-driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency, helping hospitality organizations build fully connected commercial strategies.