Alex Schellenberger has been appointed as Senior Vice President, Brand at Mandarin Oriental Hotel Group
Mandarin Oriental has announced the appointment of Alex Schellenberger as Senior Vice President, Brand to support the strategic vision of Mandarin Oriental to elevate its brand presence and to increase its desirability as a luxury hospitality brand. With over two decades in global luxury brand building, storytelling and brand experience roles, Alex brings invaluable insights and expertise to this newly created global role and will be joining the Group Leadership Team.
Alex's illustrious career has been defined by his contributions to iconic global brands. He began at Procter & Gamble's Prestige Division, where he elevated the Hugo Boss fragrance line. Subsequently, he held senior executive positions leading transformative marketing and communication initiatives to redefine and reposition beauty and luxury goods brands, at Coty and Swarovski. Most recently, Alex held the position of Global Chief Marketing Officer for Accor based in Paris.
Alex, a German national will be based at the Group's Head Office in Hong Kong.