Ben Salter has been appointed as Director of Distribution & Systems at Trilogy Hotels
Ben has over 30 years of industry experience managing revenue, sales and distribution teams at Accor and Stamford Hotels and Resorts. He most recently served as Director of Distribution Systems for Accor in the Pacific, overseeing more than 400 hotels across the Pacific. In this role, Ben was responsible for deploying Accor's distribution strategy and maximising market and profitability across the entire portfolio.
Trilogy is focused on delivering revenue to hotels in the most efficient form, and Ben will work alongside Trilogy's hotels to ensure this happens. In his new role, Ben will oversee the distribution strategy and systems ecosystems, working with commercial teams to implement and administer best-in-class systems.
Under Ben's expertise and guidance, this agile, innovative approach will tie the two functions together resulting in a targeted distribution strategy, with lower channel costs, maximised occupancy, and enhanced revenue. These are the systems that underpin Trilogy's innovative approach to distribution and revenue management.
Ben's extensive experience as a team trainer ensures hotel team members have effective support. Ben is a proud graduate of Blue Mountains International Hotel Management School.
Ben Salter is an alumnus of Blue Mountains International Hotel Management School (BMIHMS) at Torrens University – Class of 1995.