Lorna Kirwan has been appointed as Director of Sales & Marketing at The St. Regis Longboat Key Resort
The St. Regis Longboat Key Resort, opening this summer, is proud to introduce its exceptional leadership team, handpicked to deliver an unparalleled guest experience. Set to become the centerpiece of Longboat Key, the resort showcases striking design, seven exceptional dining options, a luxurious destination spa, a meandering waterway, and a unique saltwater lagoon wildlife encounter featuring stingrays, tortoises, tropical fish, and more. Under the guidance of General Manager Winfred van Workum, renowned for his extensive leadership experience, the property's 168 guest rooms, including 26 suites with terraces, will establish itself as the premier destination in the heart of Longboat Key. This marks a historic moment as the largest development on the island in over 50 years, making it the exclusive domestic opening for St. Regis in 2024.
"As we prepare for the summer 2024 unveiling of The St. Regis Longboat Key Resort, our priority is assembling a top-notch team devoted to maintaining the St. Regis tradition of excellence," said Winfred van Workum, General Manager. "We've selected experienced leaders dedicated to providing our guests with an unmatched stay, exceptional dining, revitalizing wellness experiences, and more, ensuring they receive top-tier service throughout their time with us."
Lorna Kirwan's leadership as Director of Sales & Marketing is marked by her dynamic approach, which not only drives revenue but also develops & enhances guest relations. Renowned for her passion in hiring and cultivating successful teams, within luxury brands such as The Ritz-Carlton, Mandarin Oriental & St. Regis, Lorna boasts a proven track record in the hospitality industry. Prior to her current role, she excelled as the Market Leader at the St. Regis Bal Harbour & W Miami. Her distinguished tenure underscores her exceptional expertise and industry prowess, making her an invaluable asset to any team.