Simon Firmin

Pendry Chicago is pleased to announce the appointment of Simon Firmin as Director of Sales and Marketing. In his role, Firmin is responsible for implementing innovative strategies to garner business from meetings, events and leisure clientele, while driving growth and greater awareness to the hotel situated within the iconic Carbide & Carbon building.

As a seasoned veteran of the hospitality industry, Firmin brings 16 years of experience to his role as the director of sales and marketing for Pendry Chicago. Prior to his current role, Firmin served as director of sales and marketing for the Beemok Hospitality Collection, where he was brought on to oversee strategy, structure, and business approach for The Charleston Place Hotel. He also held notable leadership positions as regional director of marketing for the Four Seasons Hotel Chicago and The Ritz-Carlton, Chicago and later went on to become the area director of hotel marketing for Four Seasons Hotels & Resorts, Americas, where he oversaw a 24-hotel portfolio spanning the US, Canada, Caribbean and LATAM regions.