Matt Greene has been appointed as Managing Director at Hard Rock Hotel San Diego

Greene's career spans over three decades in the hospitality industry, with significant roles at prestigious organizations including Highgate Hotels, Evolution Hospitality, and W Hotels. Most recently, he was Executive Vice President of Luxury & Lifestyle Residences at Highgate Hotels, where he oversaw a diverse portfolio of high-end condo-hotels and branded residences, as well as new developments. Prior to joining Highgate, Greene served as Executive Vice President, Lifestyle Operations for Evolution Hospitality. In his role, he managed the Lifestyle hotel portfolio and technical services for a significant number of new developments across the US and Mexico. He also previously served as Senior Director of New Builds & Conversions for W Hotels Worldwide, where he was responsible for over 40 new property developments.

In his previous tenure as General Manager at Hard Rock Hotel San Diego, Greene managed the operations of the hotel's 420 rooms and suites, 40,000 square feet of meeting and event space, signature Maryjane's Diner, Float rooftop lounge, and street-level 207 Bar driving significant revenue growth and achieving high employee satisfaction scores. His visionary leadership and aptitude for developing unique programming and creative initiatives make him the ideal candidate to lead the hotel into its next phase of development.

As Managing Director, Greene will leverage his historical knowledge and strategic expertise to guide Hard Rock Hotel San Diego through upcoming renovations, new food and beverage concepts, enhanced programming, and more. His return marks a significant milestone for the property, promising renewed energy and a commitment to excellence.

Matt Greene is an alumnus of The School of Hospitality Business at Michigan State University .