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Appointment Sales & Marketing

Sandy Shen has been appointed as Vice President, Sales & Marketing Asia Pacific at The Lux Collective



LUX* Resorts & Hotels
Shanghai, China
Sandy Shen

Sandy Shen new Vice President, Sales & Marketing for Asia Pacific
Crédit photo © The Lux Collective

She will be based in the Shanghai Office and will report to Chief Operating Officer - Asia Pacific Nitesh Pandey.

With over 20 years of experience, Sandy has a proven track record in driving growth and innovation in sales and marketing within the industry.

Having worked in renowned hospitality companies, she was with Tonino Lamborghini Hotels & Resorts as Vice President of Sales & Marketing and held key positions with The Edition, Alila Hotels & Resorts and Jumeirah Hotel Group amongst others - overseeing Greater China and Korea markets.

Majoring in Hotel Management from the Institute of Tourism in China, Sandy started her career as Assistant Sales Manager at Hilton Group's National Sales Office in China. Prior to joining, she was the Director of Sales & Marketing of Regent Shanghai on The Bund.

Sandy will be responsible for leading the Sales & Marketing teams in Asia Pacific, developing strategies to expand its market presence and deliver exceptional value to all stakeholders. Her leadership and professional expertise at both corporate office and property levels will be invaluable as the Group strives to achieve ambitious business goals and grow the Group's portfolio of hotels worldwide.

Sales & Marketing Asia Pacific China Shanghai
LUX* Resorts & Hotels
Hotel Brand

The resorts and hotels in the LUX* portfolio include LUX* Belle Mare, Mauritius; LUX* Le Morne, Mauritius; LUX* Grand Gaube, Mauritius; LUX* South Ari Atoll, Maldives; LUX* Saint Gilles, Reunion Island, LUX* Tea Horse Road Lijiang, Yunnan Province, China, and LUX* Tea Horse Road Benzilan, Yunnan Province, China. LUX* Lijiang and Benzilan hotels are the start of a collection of six luxury boutique hotels along an exciting new circuit of...

The Lux Collective
Hotel GroupManagement CompanyBrand Owner

For the last eight years, as the owner and the manager of the LUX* Resorts and Hotels brand, we’ve built a global reputation for disrupting expectations of the resort experience. We’ve done this by innovating, thinking outside the box, curating down to the tiniest details, and consistently delivering shining service. In short, we are passionate about everything that we do.