Armelle De la Porte des Vaux has been appointed as Vice President of Marketing, North America at Club Med

Effective August 1, 2024, Armelle De la Porte des Vaux has assumed the role of Vice President of Marketing for North America. With over a decade of experience in the luxury industry, including senior roles at L'Oréal and Dior, Armelle has a strong foundation in brand development and marketing strategy across Europe, Central America, and Asia. Since joining Club Med in 2019 as Marketing Director for Benelux, she has spearheaded transformative campaigns, including revitalizing the Belgian market and overseeing strategic initiatives for the German market, one of Europe's key outbound tourism hub. Armelle's leadership was instrumental in launching new openings, such as the Marbella resort, and successfully managing major projects like the renovation sponsorship of Vittel. In her new role, she will leverage her vast experience to drive the continued expansion of Club Med's L'Esprit Libre philosophy into the competitive North American market, further cementing the brand's leadership in the all-inclusive space.