Shumi Khan has been appointed as Chair of Revenue Optimization Advisory Board at HSMAI Region Europe
Continuing this role for a second term, Accor's Global Senior Vice President of Business Performance & Revenue aims to "change hearts and minds" about revenue optimisation, elevating its profile, modernising its practices as "value creation" and attracting top talent to this critical field.
HSMAI Europe is pleased to announce that Shumi Khan, Global Senior Vice President of Business Performance & Revenue at Accor, will continue as Chair of the association's Revenue Optimization Advisory Board.
Building on her extensive background in banking, investment and private equity, Khan has led transformative initiatives that have redefined revenue management as a strategic, data-driven function.
As she enters her second term as Revenue Optimization Advisory Board Chair, her mission remains clear: to elevate the profile of revenue management within the hospitality industry, modernise the way it is taught and practiced, and attract top talent to this critical field. Khan says she aims to "change hearts and minds" about how revenue management should evolve, influencing industry leaders, educators, and professionals alike.