Gonzalo Aguilar has been appointed as Chief Executive Officer (CEO) at Minor Hotels
Gonzalo Aguilar has assumed the role of Chief Executive Officer at Minor Hotels Europe & Americas, effective 1 January 2025. Aguilar joined Minor Hotels in October 2024 and succeeds former CEO Ramón Aragonés, who retired at the end of 2024 and continues to serve as a member of the Board of Directors and Non-Executive Vice President.
With over 30 years of hospitality experience—including his most recent senior leadership role as Chief Operating Officer for Europe at Marriott International—Aguilar brings a proven track record in driving growth and profitability to the Minor Hotels team. His leadership was instrumental in integrating the AC Hotels brand into Marriott and achieving significant corporate milestones throughout a career, which has seen him rapidly rise through the ranks from his start as a restaurant manager in Colorado.
At Minor Hotels Europe & Americas, Aguilar will focus on strengthening international integration of Minor's brand portfolio and accelerating hotel openings in key markets, particularly in the luxury and resort segments, under the company's 'asset right' strategy which drives sustainable growth through an optimised balance of ownership, management and franchise models.
Aguilar's appointment will be formalised at the Ordinary General Shareholders' Meeting, scheduled before June 30, 2025. During his onboarding, he worked closely with Aragonés to ensure a smooth leadership transition.