Michael Faulkner has been appointed as VP Brand and Commercial at Urban Resort Concepts Ltd.

Michael Faulkner brings extensive experience in luxury hospitality, having held senior commercial leadership roles with renowned brands such as Swire Hotels, Park Hyatt, and Crown Resorts. With a strong background in sales, brand positioning, and distribution, he has successfully driven revenue growth and established award-winning properties across Asia, Australia, and the UK. A seasoned brand strategist, Michael, will heighten URC's global awareness through impactful partnerships to ensure that its distinctive identity and market presence continue to thrive.