Jose Heck has been appointed as Director of Food & Beverage at La Bahia Hotel & Spa

La Bahia Hotel & Spa, Santa Cruz's first true luxury hotel set to open this summer, is proud to announce the appointment of a seasoned hospitality professional to its leadership team: Jose Heck as Director of Food and Beverage. This strategic hire comes at a pivotal time for La Bahia Hotel & Spa as it continues to prepare for its anticipated grand opening.

Jose Heck

Jose brings over two decades of experience in the hospitality industry to his new role as Director of Food & Beverage, specializing in luxury hotels and Michelin starred restaurants. Prior to his new role, he was Director of Food & Beverage at Treehouse Hotel Silicon Valley, where he successfully helped open the hotel and restaurant concepts. Jose's hospitality experience has spanned across the world, from England, Hawaii, Mexico, and California, and he has led food and beverage operations at major hotels and resorts such as the Mandarin Oriental Hotel, St. Regis Princeville Resort, and Rosewood Sand Hill.

The resort will soon debut in Santa Cruz as a celebration of one of California's most idyllic, storied coastal towns. La Bahia Hotel & Spa blends a bygone era of relaxed surf culture and eclectic design with a contemporary, host-approach to hospitality, and it is set to be the first true luxury hotel in the destination.

Food & Beverage United States CA Santa Cruz

Opening Summer 2025, La Bahia Hotel & Spa will debut as a celebration of Santa Cruz’s rich culture of surf, art, wellness and exploration. Positioned where the tip of Monterey Bay meets the sparkling Pacific, La Bahia sits as a focal point of the coveted Main Beach and is poised to be the city’s first luxury property. A historic bell tower, which has been part of Santa Cruz’s beachside facade for nearly a century, has been lovingly restored and...