Juan Carlos Rivera has been appointed as Director of Sales & Marketing at The National Landing Hotel Crystal City
The National Landing Hotel Crystal City has selected its executive leadership team to steer the fully renovated hotel through its transformative evolution.
As Director of Sales and Marketing, Juan Carlos "J.C." Rivera is spearheading the property's strategic transformation to position the National Landing Hotel Crystal City as a premier destination in Northern Virginia. J.C. has held previous roles in launching and repositioning hotels, and brings nearly two decades of experience driving revenue growth, developing high-performing teams, creating meaningful connections, and transforming operations in highly competitive hospitality markets including Puerto Rico, Washington D.C., Miami, and Dallas. His ability to blend innovative data-driven sales strategies with hands-on leadership has successfully exceeded revenue goals.
Formerly named the Marriott Crystal City at Reagan National Airport, the National Landing Hotel Crystal City remains fully operational throughout its property renovation. The addition of seven brand-new guest rooms thoughtfully designed with a sleek, minimalist aesthetic are the first completed product of the hotel's transformation. Perfect for the modern business or leisure traveler, these spacious, clutter-free rooms offer just the right essentials, creating a calm, comfortable retreat for a truly efficient and enjoyable stay in Arlington.
Juan Carlos Rivera is an alumnus of Florida Atlantic University (FAU) – Class of 2020.