Hiroki Asai has been named Chief Experience Officer at Airbnb, Inc.

  • Hiroki Asai, Global Head of Marketing since 2020, is named Airbnb's first-ever Chief Experience Officer.

As Airbnb moves beyond a place to stay to also offer services and experiences, we are evolving our marketing efforts to better meet the needs of our community. We're excited to share the following update:

  • To better reflect his work overseeing much of the end-to-end experience for guests and hosts, Hiroki Asai, Global Head of Marketing since 2020, is being named Chief Experience Officer. In this role, Hiroki will continue to oversee the Marketing, Design, Product, and Community teams, and immerse more deeply into Airbnb's product roadmap.
Sales & Marketing United States CA San Francisco

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.