Darryl Walker has been appointed Commercial Director EMEA at Frasers Hospitality PTE Ltd
Frasers Hospitality has announced the appointment of Darryl Walker as Commercial Director EMEA, a newly created position to strengthen the group's commercial focus across Europe, the Middle East and Africa (EMEA).
Bringing over 20 years of experience in the extended stay sector, Walker will oversee all commercial departments across the EMEA region at Frasers Hospitality, working closely with the head office and leadership teams to drive topline performance, improve distribution, and unlock new growth opportunities.
Walker has previously held a series of senior leadership positions, including most recently at edyn - leading the global distribution strategy across brands such as Locke, SACO, Cove, Wittenberg, and Moorgate, and overseeing a partner apartment network of over 80,000 units worldwide. He has also played a key role in the sector through his work with ASAP (The Association of Serviced Apartment Providers) over the past two years, where he continues to serve as Deputy Chairman to support the wider industry.
Since joining Frasers Hospitality, Walker has been meeting with the general managers and teams of the properties within the region, focusing on understanding local challenges and identifying opportunities to add value. He brings a strong belief in data-led decision-making, meaningful brand partnerships, and local activations that can resonate with today's traveller, while driving commercial impact.
His priorities over the next 12 months include enhancing online distribution, expanding market reach, and positioning Frasers Hospitality to meet the rising demand for accommodation in EMEA from key growth markets - particularly Asia, which he sees as pivotal over the next decade.
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