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Appointment General Management

Nathalie Feyte has been appointed as Chief Marketing, Sales & Revenue Officer at B&B Hotels

B&B HOTELS announces the appointment of Nathalie Feyte as Chief Marketing, Sales & Revenue Officer for Western Europe. With twenty years' experience in revenue management, pricing strategy and digital marketing, she joins the company's management committee to support its growth.

B&B Hotels
Paris, France
Nathalie Feyte

With twenty years' experience in key areas such as revenue management, fare strategy, e-commerce and digital marketing, Nathalie Feyte joins the company's Executive Committee.

She began her career with Air France/KLM, where she held positions of responsibility in various areas, including new aircraft management, network development and digital marketing.

She then contributed to the development of e-commerce and direct sales for Europcar Mobility Group, before taking on the role of Senior Vice President Revenue Management & Pricing from 2020 to 2025. In this role, she was instrumental in transforming the company and implementing strategic programs that generated significant sales growth.

This appointment is in line with B&B HOTELS' strategy to accompany its development in Western Europe and strengthen its expertise in strategic sectors, thus supporting the company's growth.

General Management France Paris
B&B Hotels
Hotel GroupBrand Owner

Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel chains in Europe. It has a network of more than 800 hotels in 17 countries, in Europe, Brazil and the U.S. B&B HOTELS grew exponentially since 2022 and intends to continue this dynamic in 2024. Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers is committed to offering its customers high-quality services at the best price.