Kristian Toivanen has been appointed as Vice President, Wellness & Spa at Kempinski Hotels
Kempinski Hotels has announced the appointment of a new Vice President - Kristian Toivanen - to its newly formed product and experience team. Reporting to Chief Product & Experience Officer, Rasha Lababidi, he will lead wellness and spa as part of the broader transformation strategy of Europe's oldest luxury hospitality group. Kempinski's product and experience team will be responsible for transformation across the entire lifecycle of bespoke experiences, from creative ideation to design and meticulous planning to flawless execution and continuous enhancement.
Kristian Toivanen brings a wealth of expertise to his new role as Vice President, Wellness & Spa. With a career that includes positions at iconic luxury brands including The Savoy and Claridge's in London, Toivanen specializes in the rapidly growing wellness segment within luxury hospitality. His comprehensive experience includes leadership roles at one of the world's leading integrative longevity resorts in Europe and global wellness resorts across Southeast Asia. Most recently, he served as Executive Director of The Aspen Tree, Thailand.
The global luxury hospitality market, valued at more than US$166 billion in 2025, is experiencing unprecedented transformation as travellers increasingly prioritise wellness experiences and authentic cultural immersion over traditional luxury amenities.
This strategic appointment strengthens Kempinski's product and experience team capabilities as the company continues to elevate luxury hospitality standards across its global portfolio. The addition of Toivanen adds to an exceptional team that enables Kempinski to deliver distinctive experiences at the crossroads of local culture, personalisation, luxury, and excellence.