Jason Baer has been appointed as Director of Sales and Marketing at Hyatt Regency Huntington Beach Resort and Spa
Baer most recently served as Director of Sales and Marketing at Hyatt Regency Maui Resort and Spa, where he led the team to three consecutive years of record-breaking group room nights. He played a vital role in the resort's recovery following the Lahaina wildfires, helping to preserve brand stability and sustain revenue during a challenging period. Baer's tenure was marked by forward-thinking digital campaigns that leveraged social media, influencer partnerships and data-driven strategies to drive direct bookings and significantly boost the resort's presence on Hyatt.com. In addition, he fostered meaningful community partnerships with local vendors, farms and restaurants, strengthening the resort's ties to the Lahaina community and enhancing its reputation as a cornerstone of the area.
Prior to Maui, Baer held leadership roles at Hyatt Regency Indian Wells Resort & Spa and Manchester Grand Hyatt San Diego, consistently exceeding revenue goals and earning recognition as a Hyatt Elite Performer. He also previously served as senior sales manager at Hyatt Regency Huntington Beach from 2015 to 2018 — a return that holds special significance.
Baer holds dual Bachelor of Science degrees in business management and supply chain operations from California State University, Long Beach, and is a member of the Golden Key International Honour Society. With a reputation for collaborative leadership and strategic vision, he is committed to partnering with his team to develop bold programming and guest experiences. His focus on creativity and community drives plans to launch dynamic activations designed to energize the resort and introduce fresh experiences to Huntington Beach that the city has never seen before.