Eileen Hanson has been appointed as Chief Marketing Officer at Los Angeles Tourism & Convention Board
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is pleased to announce that Eileen Hanson will join the organization as Chief Marketing Officer on November 18. A seasoned marketing leader with more than 25 years of experience, Hanson is already familiar with Los Angeles Tourism's efforts through her previous service on the Marketing Committee during her tenure with Westfield.
Most recently, Hanson serves on the executive team at Vantage Group, a global leader in airport and transportation investment, development, management, and advisory services, where she leads the organization's integrated global marketing efforts.
Prior to Vantage Group, Hanson held the role of Senior Vice President, Commercial Strategy at Unibail-Rodamco-Westfield, where she oversaw corporate and field marketing for major airports and retail destinations, including Los Angeles International Airport (LAX), Chicago O'Hare, and Westfield World Trade Center. Her leadership also includes a tenure with Hilton Worldwide as Vice President, Marketing Strategy & Communications, where she directed all global marketing initiatives for the award-winning Honors loyalty program and led a rebranding effort recognized by Advertising Age as one of the year's top 50 marketing campaigns.
Hanson has already begun building relationships across Los Angeles' tourism, hospitality, and business sectors. Her appointment underscores Los Angeles Tourism's commitment to fostering strong connections with partners and stakeholders while continuing to position the city as a premier destination for unforgettable experiences, meetings, and events.