Brendan McCormack has been appointed Vice President - Business Development, Food & Beverage (F&B) at The First Group Hospitality

The First Group Hospitality announces a senior leadership appointment, with all roles newly created to support the company's accelerated growth trajectory and evolving operational scale.

Brendan McCormack steps into the role of Vice President - Business Development, Food & Beverage (F&B), reflecting the strong growth potential of the company's F&B portfolio. Most recently Vice President of Marketing, McCormack has been part of The First Group Hospitality's leadership team since 2020, having first joined as Vice President of Operations, F&B. His operational and business development expertise will drive new opportunities to scale proprietary brands through franchising. The First Group Hospitality's F&B portfolio spans a range of concepts, including Risen Café & Artisanal Bakery and The Blacksmith Bar & Eatery.

The appointment comes as The First Group Hospitality continues a period of significant growth, including the launch of landmark developments such as Ciel Dubai Marina, Vignette Collection by IHG, the world's tallest hotel, the signing of franchise agreements with Marriott International and IHG, and the company's entry into Europe with Gennadi Seaside Resort.